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WHOOP Bolsters Executive Team with Sports Science Veteran Gary McCoy

March 9, 2016

BOSTON, MA – March 9, 2016 – WHOOP today announced that Gary McCoy, a veteran sports science expert with 25 years of experience helping athletes optimize performance, has joined the company’s executive team as Senior Vice President of Applied Sport Science. In this role, McCoy will work with teams to help them better understand how to gain insights from unique data for individual athletes and apply them to improve performance, reduce injuries and win more.

McCoy has dedicated his 25 year career to helping athletes and teams across all major sports perform better. As a strength and conditioning coach, McCoy has designed programs to optimize athletic performance and reduce injuries for athletes and teams in the NFL and MLB, including the Houston Astros and Miami Marlins. McCoy oversaw Sports Science and Performance at Catapult, driving the company to become the market leader in professional sports analytics. More recently, he worked as the Senior Director of Sports Science and Performance at Kitman Labs.

“Gary McCoy is one of the most respected figures in the world of sports science and a perfect fit for our team,” said Will Ahmed, founder and CEO of WHOOP. “We are starting to see elite athletes and teams take the impact of strain, recovery and sleep seriously. The way athletes train is changing, and no one understands how or why better than Gary, who has been at the forefront of data-driven performance optimization for more than two decades. His experience and relationships will ensure that WHOOP clients gain the most from our technology today and from future product development in the years to come.”

McCoy joins WHOOP as the company continues to play an increasingly important role in the athletic industry’s shift toward more data-driven decision making. WHOOP is currently being used by teams in the NFL, NBA, NHL, MLB, MLS, along with several Olympic teams and trainers for some of the world’s most elite athletes like LeBron James. At the collegiate level, teams in all major conferences are using the system.

“I’ve spent my entire career working with elite athletes and helping them get the most out of their bodies,” said Gary McCoy. “Data and technology are vital to help coaches make more informed decisions, which I experienced during my time at Catapult. I believe WHOOP is positioned to revolutionize the way athletes interact with data to improve performance on a massive scale. After working closely with Will and the WHOOP team for a couple months, I knew their technology promised to change sports and I had to join full-time. I’m excited to work with this incredible team to build a future where every major athlete is wearing WHOOP to optimize performance.”


WHOOP is the first scientifically grounded performance optimization system worn by the most elite athletes in the world to positively change behavior and unlock peak performance. WHOOP provides individuals, teams, and their coaches and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. To learn more about the system being used by professional and collegiate athletes, Olympians, and the United States military, please visit

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