LONDON, February 4, 2022 – On World Cancer Prevention Day, global fitness fundraising event organization, Battle Cancer, and world-leading human performance company, WHOOP, announce they have joined forces to help eradicate medical and fitness stigmas around exercise post-cancer through The Battle Cancer Program – a free, 12-week program starting in March 2022 at various locations across the UK, USA, Germany, Dubai, and Brazil. The Program will integrate WHOOP™ wearable technology to deliver data-driven interventions to support individually optimized programming results.
The Battle Cancer Program (BCP): Post cancer treatment has traditionally focused on clinical interventions and missed the host of research backed concurrent benefits offered by lifestyle interventions and the biological impact of movement and exercise on recovery*.
The aim of the 12-week program is to engage people who have experienced cancer in a meaningful, structured, and progressive exercise rehabilitation program, supported by medical research and evidence, that builds physical confidence and independence, and a belief in a better quality of life and health for the future. The environments that house the BCP are inspiring and inclusive, and most importantly non-medical.
The BCP adheres to the best practice in terms of physical rehabilitation yet is distinctly different to the common means of assisted recovery through exercise. Firstly, the BCP is housed within the world’s best gym facilities and delivered by the most highly skilled and experienced fitness professionals operating within the global sector. Secondly, the focus of the exercise sessions is to instill life-long compliance with exercise as a behavior, and not merely as a means of short-term intervention. The BCP is a new beginning for those who choose to enroll and the first step towards believing and achieving new standards of health and fitness.
Beyond the physical results, the program also provides a deeply connected community for individuals who often find themselves isolated and marginalized; ultimately building confidence in their bodies and exercising. Key is the reassurance provided for partakers over common misconceptions from doctors, PTs, and other fitness and medical professionals, who often treat patients as too fragile, prolonging their recovery to full health.
In 2021 Battle Cancer ran their first ever program which saw outstanding results across the board on strength movements they were tested on, including average increases of:
Now in 2022 with WHOOP onboard, Battle Cancer hopes to utilize the power of 24-hour biometric data to enhance and optimize results for participants.
About the role of WHOOP: Each participant will wear a WHOOP 4.0, a wearable device which monitors sleep, recovery and daily effort around the clock, during the entirety of the training cycle, offering real-time, quantitative personalized data. This will allow participants to avoid second guessing how they feel and encourage them to train if their recovery score, calculated from the previous 24 hours data including HRV, resting heart rate and sleep performance, is satisfactory.
Strain is another key feature, unique to WHOOP, which will be integral to participants’ approach to training. The value measures the cumulative cardiovascular load a participant’s body takes on in 24 hours, as well as giving a score for individual activities and includes data from internal stressors.
Participants and coaches from The Battle Cancer Program will review their data to monitor how members respond to interventions, crucially the 24hr biometric feedback provides insights not only during the 1-hour gym session, but also in the other 23hrs of the day when adaptation is occurring.
WHOOP will also be providing partakers with a playbook on their top findings from an extensive library of research and data: this will offer insights such as how to sleep well and improve HRV, having a knock-on effect of getting the most from training and achieving the ultimate goal of optimal recovery.
Scott Britton, founder of Battle Cancer states “This partnership with WHOOP allows Battle Cancer to do something truly wonderful in the next step of post cancer recovery, to truly put the recovery back into the hands of the participant and allow people to monitor and learn their own bodies whilst taking part in the program is the most exciting thing to me. To empower the person, community and wider fitness industry is in the heart of everything we try and do at Battle Cancer and WHOOP will help us take this to the next level. We will also have a mountain of data to convince those institutions and industries that life after cancer can be so much more, we can push the participants so much more and make so much more of a world-wide impact.”
Dr. Colin Robertson, Director of Science and Research at The Battle Cancer Program comments “Working with WHOOP gives us an invaluable insight to monitoring those changes that matter most. Our programming is all about making meaningful changes that will enhance and galvanize people’s health and fitness. By equipping our clients and coaches with WHOOP technology we will be able to track those changes that shape the futures of the people we support.”
Briain Curtin, International Marketing Director at WHOOP says “WHOOP is thrilled to be in partnership with Battle Cancer in 2022, across the Battle Cancer Program and Events. Our hope is that WHOOP will add to the great work being done by the Battle Cancer team, providing key data, research and support to all involved.”
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WHOOP, the human performance company, provides a membership for 24/7 coaching to improve fitness and health. The WHOOP membership comes with free hardware, a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers and anyone looking to improve their performance. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and YouTube.
Battle Cancer is the world’s leading functional fitness fundraising competition. Founded in 2018 by husband and wife Scott and Freya Britton, the first fitness event in Manchester raised £38K. Today, Battle Cancer run fundraising events in 8 countries and have raised over £2.4 million for cancer charities around the world. Cancer has affected so many people and Battle Cancer brings everyone together to fight back with a celebration of fitness and fundraising. The Battle Cancer mission is to inspire, support and unite people with one goal: kicking cancer into the dust. Visit www.battlecancer.com to find out more.
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