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National Alzheimer's Awareness Month: WHOOP Partners with HFC

November 2, 2020

Supporting Alzheimer’s Research and Prevention

November is National Alzheimer’s Disease Awareness Month, and we’re proud to announce that once again WHOOP is partnering with HFC in the fight against Alzheimer’s.

HFC, which stands for “Hilarity for Charity” and was founded in 2012 by Seth Rogen and Lauren Miller Rogan, “is a national non-profit organization whose mission is to care for families facing this disease, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.”

For the second year in a row, we’re releasing a special edition HFC band for your WHOOP, with 100% of all profits going to support HFC’s mission.

The 2020 WHOOP x HFC band to support Alzheimer's awareness.

This year’s WHOOP // HFC band features our best-selling ProKnit with the organization’s signature colors, a rainbow hook, and the HFC logo.

Here’s more about HFC’s efforts:

“HFC is accelerating progress in Alzheimer’s care, prevention, and support all while bringing many laughs and light to the Alzheimer’s space. Our movement is also bringing much-needed awareness to this disease through our signature events. We’ve launched a Brain Health Dinner Series, hosted nine star-studded variety shows and one comedian-filled carnival, and have a comedy special currently streaming on Netflix. Thanks to the ongoing support of our generous donors, we’ve raised over $13 million dollars and awarded over 290,000 hours of in-home care relief to Alzheimer’s family caregivers through our North American Caregiver Respite Grant Program. In addition to providing caregiver respite, HFC organizes online support groups to build caregiver community and connectivity, engages young people across the country to become Alzheimer’s advocates, funds prevention-focused and brain-health research, and teaches people how to care for the health of their brains today, so they can reduce their risk tomorrow.”

This past summer, HFC announced the results of a study led by Dr. Richard Isaacson, Director of the Alzheimer’s Prevention Clinic at Weill Cornell Medicine and New York-Presbyterian, to evaluate the effectiveness of online education about the disease to young people.

Dr. Isaacson, who serves on HFC’s Science Advisory Board, used WHOOP for a Weill Cornell study in which subjects with a family history of Alzheimer’s were evaluated for potential relationships between sleep patterns and cognitive performance. The study suggested that long-term sleep tracking, specifically percentage of time spent in slow-wave (deep) sleep, might possibly reveal an early warning sign of Alzheimer’s.


Read more on The Locker about the study and what it means for future Alzheimer’s research, and also check out Dr. Isaacson’s appearance on the WHOOP Podcast where he discusses how the disease works, who’s affected by it, and what we can do to prevent it.

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